all my heroes are weirdos

We're All Mad Here

the fashion revolution

Five years since the Rana Plaza disaster in Bangladesh and we’re about to see a lot of the hashtag #whomademyclothes.


For anybody who doesn’t know about Rana Plaza, I’d say dedicate 90 minutes to open your eyes with the True Cost Movie.

I’ve watched this documentary almost ten times over the last few years. It’s so easy to watch something inspirational and let it take temporary effect before normality quickly resumes.

It’s through repetitive watches that I let things stay at the forefront of my 23 inch cranium and try my best to instil sustainable changes to my daily routine.

Rana Plaza, in short, was a building in Bangladesh full of banks, apartments, shops and garment factories all manufacturing apparel for big global brands like Walmart, Primark, Matalan, Mango and Benetton.

The owners ignored warnings to repair the building after cracks had appeared and a day later, on 24th April 2013, it collapsed killing 1,138 people and injuring 2,500.

It was the fourth biggest industrial disaster in history and opened up seven billion pairs of eyes to the dark side of fashion.

the Fashion Revolution was born

Fashion Revolution is a not-for-profit organisation with teams in over 100 countries around the world.

They bring together people and organisations to work together towards radically changing the way our clothes are sourced, produced and consumed. And they’ve done so much good stuff already.

Since Rana Plaza, over 1,300 factories have been inspected, 1.8 million workers have received factory safety information and the minimum wage for garment workers in Bangladesh has gone up 77%.

Over the past four years awareness has grown massively with millions of people hashtagging the hell out of life to get transparency from brands.

They’ve hit the Twitter number one spot with #whomademyclothes, #insideout and a few more.

It’s provoked 150 of the largest global brands to publish details of the factories where their clothes are made and thousands of others have responded sharing information about their supply chain.

People are talking and I want to be part of the conversation.

We all should be.

In the past I’ve been in the audience but this time I’m taking the mic. My pledge this year is that on every day of Fashion Revolution week (23rd-29th April) I will be…

1. Auctioning off seven of my most loved wardrobe treasures to a new home under the hastag #lovedclotheslast

2. Selfieing my days away with #whomademyclothes to find out more about what’s in my wardrobe

3. Cyber scribbling up on the topic to spread the word

But for now I’ll leave you with some wise words from the wonderfully whacky Westwood – Vivienne thereof

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