A seismic transformation is taking place across the globe and the effects can be seen rippling through every industry; it’s a shift in consciousness and one that brings the built-in obsolescence of fashion under the spotlight. Our throw-away culture is being phased out by changing consumer behaviours and retailers have no choice but to meet our new demands.
Today, for brands big and small, old and new, luxury and mass market, a few token ethical promises is not enough – true sustainability is the only way to survive.
In the UK, those that turnover £36m or more are now being asked to state what they are doing to tackle modern slavery and human trafficking as part of The Modern Slavery Act.
Then on social media, campaigns such as The Fashion Revolution’s #whomademyclothes, which had over five hundred million hashtags posted in 2018 alone, is demanding more information about where and how products are being produced.
It’s the rise of conscious fashion and we’re asking the right questions, but the problem is that brands don’t know where to find the answers.
As technology catapulted us forward into the age of digital shopping with smartphones in our hands, retailers had no choice but to quickly refurbish their front end to keep us coming back for more.
It became all about shiny, new, mobile-friendly online stores with seamless user experiences and all you could ever want in terms of delivery options. Our screens began to seduce us with a dazzling bombardment of exciting new collections every time we hit refresh.
But behind the scenes of these glossy, tech-savvy boutiques we see on our devices, everybody was, or maybe still is, scrambling around trying to somehow pull everything together for ready for sale and the back-end operations have been completely neglected.
Read more here at WhichPLM.com…